Category Archives: Marketing

Addendum to International Sales – Understanding and Tackling New Markets

On the basis of specific feedback from a reputed professional, C.P. Mohan, with whom I share Institute of Rural Management Anand, or IRMA, as alma mater, an addendum has been made to the Pyramid Model for Market Understanding, or PMMU, which was explained on the blog: International Sales – Understanding and Tackling New Markets –https://nowhereperspectives.com/2020/07/10/international-sales-understanding-and-tackling-new-markets/?fbclid=IwAR0rKgUce8Thmmaa2L4clcBlUrFBiB-Mr_tjUj0Z-UoXUeAQQNvLCzS-Qkk.Continue reading “Addendum to International Sales – Understanding and Tackling New Markets”

International Sales – Understanding and Tackling New Markets

This is the second blog of a 3-part series on International Sales. The first part dealt with the preparations for making an international travel – https://nowhereperspectives.com/2020/06/23/international-sales-preparations-for-a-business-trip/?fbclid=IwAR1KMmN2KSC-7V2hvTUBwcysa92GIINnfFCrslaMt0TuvXi68wcwVPklHrM – and in this edition, I will try to explain the ways to start business in a virgin market. The job of hunting for and getting a business partner,Continue reading “International Sales – Understanding and Tackling New Markets”