Addendum to International Sales – Understanding and Tackling New Markets

On the basis of specific feedback from a reputed professional, C.P. Mohan, with whom I share Institute of Rural Management Anand, or IRMA, as alma mater, an addendum has been made to the Pyramid Model for Market Understanding, or PMMU, which was explained on the blog: International Sales – Understanding and Tackling New Markets –https://nowhereperspectives.com/2020/07/10/international-sales-understanding-and-tackling-new-markets/?fbclid=IwAR0rKgUce8Thmmaa2L4clcBlUrFBiB-Mr_tjUj0Z-UoXUeAQQNvLCzS-Qkk.Continue reading “Addendum to International Sales – Understanding and Tackling New Markets”

International Sales – Understanding and Tackling New Markets

This is the second blog of a 3-part series on International Sales. The first part dealt with the preparations for making an international travel – https://nowhereperspectives.com/2020/06/23/international-sales-preparations-for-a-business-trip/?fbclid=IwAR1KMmN2KSC-7V2hvTUBwcysa92GIINnfFCrslaMt0TuvXi68wcwVPklHrM – and in this edition, I will try to explain the ways to start business in a virgin market. The job of hunting for and getting a business partner,Continue reading “International Sales – Understanding and Tackling New Markets”

International Sales – Preparations for a Business Trip

Travelling to abroad is an unavoidable part if you are in international business. It is possible that one can do international business without visiting foreign clients after establishing rapport with them over a period of time. However, to nurture client relationships as well as to keep oneself abreast with the emerging market trends, a marketerContinue reading “International Sales – Preparations for a Business Trip”